Welcome to ORTechnology LLC (the "Site"). We understand that privacy online is important to users of our Site, especially when conducting business and executing data-driven marketing strategies. This statement governs our privacy policies with respect to those users of the Site ("Visitors") who visit without transacting business and Visitors who register to transact business on the Site and make use of the various technology services offered by ORTechnology LLC (collectively, "Services") ("Authorized Customers").
Personally Identifiable Information
"Personally Identifiable Information" refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, fax number, email address, financial profiles, social security number, and credit card information. Personally Identifiable Information does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual. This also includes client operational data, such as customer lists, conversion tracking data, or performance analytics, which is treated with the highest level of confidentiality.
What Personally Identifiable Information is collected?
We may collect basic user profile information from all of our Visitors to improve user experience. We collect the following additional information from our Authorized Customers: the name, email address, phone number, address, company information, social media profile credentials, payment information, the nature and size of the business, and intricate details about the marketing services, targeted demographics, and ad spend requirements.
How does the Site use Personally Identifiable Information?
We use Personally Identifiable Information to customize the Site, to make appropriate service offerings, and to fulfill service requests on the Site. This explicitly includes using client data to run, manage, and optimize technology services as agreed upon. We may email Visitors and Authorized Customers about research, algorithmic updates, or purchase and selling opportunities on the Site. We may also use Personally Identifiable Information to contact Visitors and Authorized Customers in response to specific inquiries, or to provide requested analytical reports.
How is Personally Identifiable and Client Service Information stored and secured?
Personally Identifiable Information collected by ORTechnology LLC is securely stored and is not accessible to third parties or unauthorized employees of ORTechnology LLC except for use as indicated above. We employ robust security measures, including advanced encryption protocols, secure API integrations, and strict access controls, to protect all client data, including service analytics, CRM integrations, and customer information, from unauthorized access, alteration, or disclosure during the execution of marketing operations.
With whom may the information be shared?
We do not sell or rent Personally Identifiable Information. Personally Identifiable Information about Authorized Customers may be shared with our team members and trusted third-party service providers (e.g., ad network platforms like Google/Meta, analytics tools, CRM systems) on a strict need-to-know basis for the sole purpose of delivering the contracted technology services. We may share aggregated, non-identifiable information about our Visitors with our affiliated agencies and third-party vendors. We also offer the opportunity to "opt out" of receiving information or being contacted by us or by any agency acting on our behalf.
What choices are available regarding collection, use and distribution?
Visitors and Authorized Customers may opt out of receiving unsolicited information from or being contacted by us and/or our vendors and affiliated marketing agencies by responding to emails as instructed, or by contacting us directly at our official operational email address.
Cookies and Tracking Technologies
A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. We use "cookies" to collect information, such as user preferences, for security purposes, and to monitor the efficacy of our own platform and services. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service or view personalized analytics dashboards.
Compliance With Laws
We will disclose Personally Identifiable Information in order to comply with a court order or subpoena or a request from a law enforcement agency to release information. We will also disclose Personally Identifiable Information when reasonably necessary to protect the safety of our Visitors, Authorized Customers, and our proprietary marketing infrastructure.
What happens if the Privacy Policy Changes?
We will let our Visitors and Authorized Customers know about changes to our privacy policy by posting such changes on the Site. However, if we are changing our privacy policy in a manner that might cause disclosure of Personally Identifiable Information that a Visitor or Authorized Customer has previously requested not be disclosed, we will contact such Visitor or Authorized Customer to allow such Visitor or Authorized Customer to prevent such disclosure.